Customisation
August 18, 2009
Facilitator categories
August 18, 2009

Regionalisation in BRIDGE refers to a strategy to promote the use of BRIDGE at the level of a region, including building interest and commitment among regional stakeholders, setting regional objectives and timelines, developing regional human resources, contextualising materials and supporting regional networks and partnerships.

In this regard BRIDGE implementers can conduct BRIDGE on a regional basis, that is, the program may be customised to suit and include a number of countries or client organisations within a particular region.  For example, implementers may wish to work with regional associations of electoral administrators to conduct BRIDGE workshops at a central location, or take a sub-regional approach by conducting BRIDGE workshops in various locations. This could be particularly useful if the region is widespread, yet is united by cultural or language links.

It should be recognised that regionalisation brings with it inherent challenges due to the diversity: culturally, geographically as well as differing challenges and priorities.

Regionalisation can be beneficial for a number of reasons:

  • It can be a more effective use of human and financial resources
  • Regional examples and experiences are sometimes more easily shared due to linguistic and cultural ties
  • It creates an environment for sharing comparative experiences from a diversity of contexts thus strengthening  the approach used in the BRIDGE curriculum
  • It creates opportunities for the networking of practitioners

There are a number of elements that together create a regional strategy including:

  1. Developing partnerships
  • Encourages strong BRIDGE partner coordination and joint programming and is key to the success of regionalisation
  • Builds interest and commitment for BRIDGE programs between regional stakeholders
  • Increases advocacy and promotion of BRIDGE through the dissemination of informational materials e.g. brochures, posters, BRIDGE website. Local language information can be particularly useful
  • Uses BRIDGE showcase workshops as a way to create understanding and highlighting the relevance and benefits of BRIDGE and to generate buy-in for regional programmes.
  • Creates synergies and partnerships with regional organisations and associations
  1. Participants
  • Participants are drawn from a number of countries in the region. This is beneficial as it creates an environment for sharing comparative experiences from a diversity of contexts
  1. Regionalisation of BRIDGE materials
  • Development of regional case studies
  • Customisation
  • Translation
  • Resources in original language identified
  • Adaptation to take account of regional, political and cultural history
  1. BRIDGE human resources

    A regional approach can be used to create a pool of BRIDGE resource persons including facilitators, implementers and translators. Sometimes it can be a more effective economy of scale to have the BRIDGE resource persons spread through regions rather than all concentrated in one country where opportunities to implement BRIDGE activities may be more limited.

  1. Regional networks

    One of the benefits of a regional approach is that it creates opportunities for practitioners to develop networks. Networks can be beneficial for strengthening the notion of professionalism as well as providing access to comparative experience which is made easier by personal connections.

    Regional networks can be maintained through regional communication strategies for example regional events, newsletters, online forums, etc.

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